Consumer Insight Manager – up to £47k + Car allowance – West Yorkshire – J11272
A leading household name seeks a Consumer Insight Manager to deliver insight to the business and tell the story of the customer. A fantastic opportunity to join a team where growth and insight is at the heart of the business. Are you an experienced and ambitious consumer expert looking for their next challenge?
Role and Responsibilities
-Champion the importance of customer and market insight throughout the business, becoming an ambassador in imbedding this mind set internally
-Develop and deliver a robust, cost-effective, programme of future -looking research which provides timely and deep customer insight for each brand, and the overall portfolio and drives commercial actions shorter and longer term
-Liaise with key stake holders across the business to share customer insights, enabling the business to tailor and refine its activity to ensure it is relevant and pertinent to customers’ needs.
-To develop and deliver an accessible suite of internal communications materials that provide the business with a common reference point for all current market research information and customer insight (e.g. bespoke reports; customer pen portraits; brand tracking information; customer satisfaction tracking; external information such as consumer confidence; industry reports such as BRC etc)
Skills & Experience
-Proven commercial experience in a consumer / customer analytics position
-Qualitative and quantitative research techniques and methodologies including gap analysis, design, procurement, briefing, facilitation and project management, trend analysis
-Experience in working with external primary and secondary data sources and their potential application (e.g. Kantar)
-A confident story-teller, who is confident to present technical information to a non-technical audience to Senior Stakeholders
-Experience of working in a B2C environment, ideally Retail or Fashion
If you fit the above job description please contact Rachel Keane
Alternatively, you can refer a friend or colleague by taking part in our fantastic referral schemes! If you have a friend or colleague who would be interested in this role, please refer them to us. For each relevant candidate that you introduce to us (there is no limit) and we place, you will be entitled to our general gift/voucher scheme.